What term means setting the topic or subject of discussion?

• A. Agenda Setting
• B. Topic Control
• C. Subject Framing
• D. Conversation Steering

Answer: (A)

The idea being tested is how communicators influence what topic gets discussed by deciding which subjects to highlight. Agenda setting refers to the process by which media and other influencers choose which issues to emphasize and how much prominence to give them. By elevating certain topics in coverage, they shape what the public talks about and what people view as important. This focuses on topic salience and the visibility of issues, rather than dictating specific opinions about them. When a news outlet repeatedly covers a topic, it signals to audiences that this topic deserves attention, guiding the overall subject of the conversation.